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NOBODY knows exactly how much Liang Xisen is worth. But
he put in 398 million yuan for just one project.
At a July 1999 auction, Liang became the fourth owner
of Rose Garden, a housing estate project under
construction in Beijing. He later disclosed that he would have
been willing to pay as much as 600 million yuan, so he was
more than happy to take over the project for less than 400
million.
It is well-known that Liang received little formal
education. With only one year of schooling, he had to ask
someone to help him to fill in check-in forms when staying at
hotels. When he was looking for an address in a city, he did
not know how to find it _ even if he was standing in front of
it. And he also did not how to sign his name to clinch a deal.
As a child, Liang lived in abject poverty, sometimes as a
beggar in rags. But he has materialized from a modern "pauper
to prince".
Rose Garden was started in mid-1992 by a Hong Kong noveau
riche _ who later died of an overdose of drugs while heavily
in debt _ but was soon taken over by another Hong Konger, who
found he was caught in a trap of incomplete approval for the
project and bad accounts. The second developer was forced to
borrow money with high interest.
Then Liang entered the scene and offered 70 million yuan
for part of the building of 40 villas. When the developer was
unable to repay him, Liang put in more of his own money.
Meanwhile, he signed up to complete the construction of Rose
Garden. This involved the investment of a total of 230 million
yuan to complet 186 villas, for which he obtained ownership.
Liang became Rose Garden's fourth owner after a third
developer failed to rescue the project and put the property up
for auction.
Many people were skeptical of Liang's ability to develop
a deluxe housing project, given that he had simply been a
farmer in his early days. To explain his motive to buy the
project, Liang said: "I can't let Rose Garden fail, no matter
whose money is involved. It will be a loss to both the State
and the property owners (if it fails). I just don't believe
that no one can make a good product out of it."
Liang put in another 100 million yuan after the purchase
to finish the first phase of construction. Meanwhile he
employed 15 Canadian architects to help him design the second
and third phases of Rose Garden.
The United Nations had selected Canada as the most
livable country for five years in a row. Liang wanted to build
Rose Garden into a world-class housing estate.
When the 12 people who had traveled to Beijing from
overseas to receive their property ownership certificates and
door keys from Liang in June last year, they could not believe
it. Some were in tears. It had been six years since they
had made their payments and some thought they would never see
their money again.
Liang was fortunate with his Rose Garden project. A hot
spring was found ot the estate soon after he bought it which
was a big plus for the value of the estate. Secondly, with
Beijing successfully becoming the host of 2008 Olympic Games,
land prices have soared in northern Beijing where Rose Garden
is located. Another plus was a Chinese Olympic champion
becoming one of the property owners of Rose Garden.
"Of course I've had opportunities. But everybody will
have three opportunities during his or her life time. You need
to work hard for success. With hard work, you will have
opportunities," said Liang.
Liang started in 1986 from a small flour-processing
factory in his hometown in Shandong Province in eastern China.
With relentless effort, he developed the factory into today's
conglomerate, the Xisen Group, named after himself. His
business comprises many industries, such as textiles, building
materials, hardware and real estate, and employs 6,000. The
conglomerate is headquartered in Shandong but, since Liang
spends most of time in Beijing, the headquarters will be moved
there.
Liang's success can be attributed to his can-do attitude
towards his undertakings. Somebody said he embodied the
English proverb "Nothing is impossible to a willing heart".
And he himself said: "I don't believe in failure. I have the
resolve to achieve what I want to."
Liang regards himself as "very ordinary" but he says
those who work for him are all very smart. Three of his five
deputies are architectural experts and he has also hired a
Ph.D. from Beijing to be the executive president of his group,
supervising all his business in the province of Shandong.
"For further development, I have to rely on talents.
Talents are most important," Liang said. He has a high-caliber
and professional team, and each member of it has hearty
admiration and loyalty for him.
"Chairman Liang has received little education, but his
judgement of important matters is absolutely superb," said one
of his deputies.
"His ability to absorb what is new and his sharp mind
enable him always to transcend himself and be ahead of his
time.
"And he is very, very broadminded. His ability to deal
with pressure is what few people understand," the deputy said.
Liang believes everybody has his or her own
characteristics and attention should be paid to his or her own
strong points. He is tolerant of employees who make mistakes.
"Every person makes mistakes. It's OK if you don't repeat
them. But if somebody makes the same mistake three times in a
row, he will be dismissed."
While he has a lot of foreign business links, Russia is
the only country Liang has visited, while his employees have
been to many more on incentive tours. But Liang doesn't like
to travel.
"With such beautiful surrounding as Rose Garden, why
should I go out?" he asked.
Another project is an investment in a water-saving
irrigation technology. Liang spent five million yuan on
putting the system into use late last year, making it
available free to farmers.
"I gave them the free use for two reasons," he said.
"One is to test the quality of my products. The other is
to help farmers develop water-saving awareness.
"I will start to sell it in five years when the
technology and the market are mature. China is a large
agricultural country and my project has a huge market," he
said.
When someone asked him whether five years was too long a
time, Liang was confident.
"You can't look only one step ahead. You must look into a
farther future."
He also expressed his intention to list his company with
this technology.
On China's accession to the World Trade Organization,
Liang has made his own preparations. "What I can
tell you is that our company has made the necessary
adjustments and preparations.
We won't have developmental crises when the foreign
wolves come," he said. |