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Wal-Mart turns six

YESTERDAY marked the sixth anniversary of Wal-Mart’s entry
to China in Shenzhen. Rather than celebrate the occasion with
gala events, the No. 1 of the world’s top 500 companies
appeared very low-key, staging only some small activities in
its local outlets. Hankson Zeng, an official with the Public
Relations Department of Wal-Mart China, which is headquartered
in Shenzhen, told Shenzhen Daily his company would put more
effort into making customers happy with its service and
merchandise.Wal-Mart China has grown up in Shenzhen with the
local retail industry. Six years ago, Shenzhen was an industry
minnow with none of its stores among the country’s top 100.
Last year, however, seven local stores were among China’s top
100, and Shenzhen had six of the top 10 stores in Guangdong
Province.Wal-Mart China now has 20 outlets, seven of which are
in Shenzhen. It is expected to open 14 more in the near
future, two of which will be in Shenzhen.After Wal-Mart
China’s local partner received its first dividends last year,
many believe the company has started turning a profit.Sam’s
Club in Shenzhen set Wal-Mart’s global single day revenue
record on the day before the Chinese Lunar New Year in
February.There are only 60 expatriates among Wal-Mart China’s
more than 10,000 employees. Chinese employees have been
selected to head 13 of the 20 Wal-Mart stores in China. In
2000, Wal-Mart bought more than US$10 billion worth of goods
from China.Last year, the company moved its global purchasing
center to Shenzhen from Hong Kong. It is believed that the
region’s extraordinary manufacturing capability was the big
attraction for Wal-Mart. It is also believed that its
burgeoning presence in China will help turn the region turning
into a “world factory.”
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