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Monday   8 /19 /2002


Tsingtao Beer sees rising sales

Tsingtao Beer sees rising sales


CHINA'S biggest beer maker,Tsingtao Brewery, said Wednesday that it expected net profit for the first three quarters of 2002 to soar after reporting a 64 percent surge in first-half earnings.
Tsingtao said in a statement that its net profit would leap by more than 50 percent year-on-year in the first nine months on expectations that thirst for its products will remain strong.
"We are moving towards a harvest with many great fruits,"Tsingtao Chairman Li Guirong told reporters.
China's US$6 billion beer market, though highly fragmented,is the second largest in the world after the United States and is growing at 6 percent a year as living standards rise on the back of economic growth.
Tsingtao, producer of China's best-known beer brand internationally, reported Tuesday that a 40 percent jump in sales of its flagship Tsingtao brand to 430,000 tons boosted first-half net profit to 113.32 million yuan (US$13.7 million).Total sales rose 30.5 percent to 3.16 billion yuan.
The earnings were consistent with the company's recent statement that unaudited first-half net profit rose more than 50 percent.
Shares of Tsingtao ended up 1.4 percent at HK$3.625 Wednesday. Through Tuesday's close, the stock had appreciated 64 percent in the past year.
Recent gains were partly fuelled by the firm's revelation in July that U.S.-based Anheuser-Busch, the world's largest beer producer and brewer of top-selling Budweiser, was in talks which could boost its stake in Tsingtao from 4.5 percent.
One recent newspaper report said Anheuser-Busch would likely raise its Tsingtao stake to 25 percent for HK$1.1 billion (US$141million).
Tsingtao has been on a buying spree in China, acquiring more than 40 breweries since 1997. However, many of those are making a loss and analysts say the company faces a challenge to cut costs and expand margins.
Tsingtao's beer production rose 27 percent year-on-year to 1.525 million tons in the first six months, while China's total beer output climbed 4.9 percent to 11.89 million tons.
China's top 10 beer producers increased their share of the domestic market to 40.4 percent in the first half of this year from 33.9 percent a year ago as bigger brewers continued to gulp down small players in an industry shake-up.
Li said Tsingtao was in talks to acquire another three tofive domestic brewers, but he declined to elaborate.
Exports, which account for a small portion of Tsingtao'stotal sales, rose 61 percent in the first half, largely thanks to the launch of its beer in Taiwan in April, the company said.
Sales of Tsingtao in Taiwan Province hit 9,000 tons in the three months after the launch, Li said, adding that total sales to Taiwan were expected to reach 15,000 tons a year. That would boost Tsingtao's exports to 45,000 tons this year from an annual 30,000 tons in recent years.
Li said Tsingtao would consider building a brewery in Taiwan if its annual sales on the island rise to 40,000 tons. Beer consumption in Taiwan totals 600,000 tons a year, Li said. 
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