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Coca-Cola has over 50 percent market
share |
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COCA-COLA Beverages Limited (China) announced recently that
its product series has a share of over 50 percent of the
Chinese beverage market, according to latest poll results of
ACNielsen, an established market investigation institution. As
an old-brand transnational corporation, Coca-Cola has achieved
an astonishing growth rate this year in the Chinese market,
said Nick J. Moore, regional manager of the company. In
Chengdu, a typical city of West China, Coca-Cola has
maintained a growing trend for eight successive months, with a
local market share as high as 48 percent in May, a percentage
achieved in only five years. Although the company is entirely
localized, with staff employment and raw material purchasing
all done in China, Moore warned that it is still essential for
a transnational corporation to choose a good partner. When
asked about the impact of Coca-Cola’s huge market share on
China’s economy, the regional manger explained that according
to joint research conducted by Beijing University, Qinghua
University and the University of South Carolina of the United
States, the company’s US$1.1 billion investment in China has
actually created upwards of 410,000 job opportunities.
(SD-Agencies)
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