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THE European Union and seven Chinese television set
makers are in talks on levels for a quota and minimum prices
ahead of formal access to the E.U. market, two domestic
companies said Friday. Asian-made TV sets seeking entry to the
E.U. have faced duties of up to 44.6 percent for well over a
decade, which effectively priced them out of the market.
However, the European Commission and seven Chinese TV makers
have signed an agreement dropping antidumping duties against
Chinese TVs within a quota, provided a minimum price level
isn’t violated, a commission spokeswoman in Beijing said
Thursday. This is a big step toward reopening that market and
offering an outlet for overproduction in China, which in the
past led to price wars which have caused massive losses for
some.Officials at TCL International Holdings Ltd. and Skyworth
Digital Holdings Ltd. said Friday the next step would be for
their TV-making units and that of five other consumer
electronics makers to agree on the detailed requirements.
Discussions would cover the annual quota and minimum prices
applied to the seven makers in China by the E.U., Skyworth’s
marketing Director Finsen Yu said. People close to the
discussion added that the quota might be around 400,000 units
a year, shared by the seven companies. The E.U. TV market
currently has potential annual sales of 40 million units,
according to analysts. “The exact quota is not finalized yet
but we understand that the amount should grow incrementally
each year,” Yu said. Regarding the minimum prices, they should
vary according to different product features, he said. Any
imports above the quota set in the agreement will still be
subject to the antidumping duty, said the spokeswoman. The
spokeswoman added that a violation of the minimum price by
even one of the seven TV makers would be a breach of the
agreement and would affect all the companies involved in the
agreement. The seven companies are TCL King Electrical
Appliances (Huizhou) Co., Skyworth Multimedia International
(Shenzhen) Co., Xiamen Overseas Chinese Electric Co., Haier
Electrical Appliances Corp., Hisense Import & Export Co.,
Konka Group Co. and Sichuan Changhong Electric Co.“This could
be a positive trend in the longer term but China TV producers
will still benefit little in the near term,” TCL spokeswoman
Shirley Yau said. Currently there is no fixed timetable
domestic TV sets can gain formal entry to the E.U. under the
new rules. Nevertheless, TCL and Skyworth have begun preparing
for a renewed attempt at cracking the E.U. market. Yu said
Skyworth had been developing new TV products aim- ed at
European consumers in the past several years, while Yau
pointed out that TCL had long been liaising with potential
European partners over possible joint ventures. (SD-Agencies)
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