THE Shenzhen Municipal Government will support enterprises capable of creating brand-name products.

　　The news was released at a government organized meeting of representatives of local enterprises who own products recognized as “China’s Brand-Name Product.”

　　The local government is considering four measures to create a better climate for the development of these enterprises and foster a group of internationally competitive big names by the year 2005.

　　The policies include granting incentives to manufacturers in the way of loans and funds for innovation and research.

　　They would also create a joint conference system to provide the enterprises with guidance and coordination services.

　　The policies would also set up a long-term development scheme and select 50 to 100 potential enterprises from different industries for further quality upgrading and help enterprises find more sales channels. The city will encourage local trading firms and department stores to promote brand names by making the best use of their sales network.

　　It is also considering the establishment of an exhibition and trade center for brand names and opening brand enterprises for tourists.

　　Shenzhen has 10 national brands in the nation’s quality list. They are Konka, Skyworth, Great Wall PC, Great Wall server, Fiyta watch, Everbright EB watch, Kingway beer, Taifeng 888 telephone set, Belle leather shoes and Fuanna home collections. Seven were confirmed by the State’s top quality control authorities earlier this month.

　　Local media said the successful development of these brands was attributed to the city’s advantages in an optimized market system, ideal investment environment and the proximity to international markets.

　　(Cathy Tang)