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CAN you imagine a radio station recording its music
program in a bustling restaurant, amid the diners and
shuttling waiters and waitresses?
For the first time ever, FM971, a music station of
Shenzhen Broadcasting Station, moved its recording studio into
a local restaurant. On Friday night FM971 paid a visit to D.E.
Thai Cuisine Coffee & More, in Dongmen.
Sitting in front of the control panel, Xiao Mei, the
female DJ, introduced a new album by Taiwan pop diva Chang
Hui-mei and ran interviews given by Chang and another Taiwan
singer, Jay Chow.
The soundtrack was broadcast yesterday afternoon in a
FM971’s column Pop Music from Hong Kong and Taiwan.
Amazingly, a radio DJ also became a performer in front of
all the people in the restaurant. She played to the crowd,
speaking spiritedly and intimately by turns. Sometimes she
even danced, immersed in the music, with her eyes closed.
“Oh, I’ve never seen a music DJ working,” said a diner,
without tearing his eyes from Xiao Mei.
Several other guests said this was quite an unexpected
and amazing event.
Xia Bin, the director of FM971, told the Shenzhen Daily
he was planning to do more programs out of the station studio,
to give more variety to the working style of the program. “We
cover a population of about 30 million people around the whole
Pearl River Delta area, and we estimate that we have about 12
million listeners,” said Xia.
What he did not say, of course, is that he is targeting a
new niche market in advertising.
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