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HOLIDAY tourism in China is still a big money spinner, as
was proved by this year’s National Day holiday week from
October 1-7.
During this “Golden Week,” combined income from entrance
tickets alone at 100 major tourist spots nationwide hit 379.43
million yuan (US$45.9 million), 20.9 percent higher than the
same period last year.
The 100 places of interests, such as the Great Wall in
Beijing, Mount Tai in East China’s Shandong Province, and
Potala Palace in the Tibet Autonomous Region, hosted a total
of 11.67 million tourists, an increase of 5.7 percent over
last year, according to a report issued Monday by the National
Holiday Affairs Office under the China National Tourism
Administration.
People’s enthusiasm for sightseeing seemed to be cooler,
however, and tourism was not the top entertainment during the
holidays.
A recent survey by Chinese website sina.com showed that
only 14.8 percent of some 71,000 respondents said they would
go on a tour over the holidays, while about 56 per cent said
they would rather rest at home. Another 30 percent of
respondents said they would work or were undecided.
Unmanageable crowds and poor services prevalent at some
tourist spots and travel agencies were the main reasons for
less interest in tourism, although tourism authorities had
promised service with “safety, order and efficiency.”
The National Holiday Affairs Office received about 140
customer complaints during the holiday week, most of which
reflected problems with poor service.
The “Golden Week” holiday economy has generated 152.5
billion yuan in tourism revenue over the past three years. As
part of the service sector, the holiday economy cannot mature
while the country’s service industry stays mired at such a low
level, experts say.
(SD-Agencies)
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