JOB for the newly appointed CEO of AOL Time
Warner's no walk in the park. He faces a list of problems
ranging from decaying employee morale to slowing subscriber
growth and declining ad revenue -- not to mention infighting
between AOL and other AOL Time Warner divisions.
At the same time, the Securities and Exchange
Commission and the Department of Justice are scrutinizing
AOL's accounting practices, further depressing AOL Time
Warner's stock price.
Miller spoke the fist day in AOL about his plans
for restoring AOL's luster and the magnitude of the job
ahead.
Q:You are inheriting a division that has come under
considerable criticism and is now under investigation by the
DOJ and SEC. Why take this job?
A: (Laughing) AOL, despite all the other kinds of
noise, is the dominant, greatest interactive media platform in
the world. It has more users connected than any other platform
in the world, and it's tremendously exciting. The things that
are going on here and the business issues that have been
raised -- I believe to be addressable by having a focus on the
user and the product, and driving value for that user.
What went wrong at AOL?
I don't know I'm entitled to say, but it just
seems that there was a focus on taking all the money off the
table when so much was available -- which you can't begrudge
anybody -- that perhaps (AOL) lost a bit of focus in
developing value for users.
There are lots of personalities at AOL. How are
you going to fit in? Do you need some trimming down of top
management?
It's premature to judge. We're going to look at the
business model, we're going to look at what it takes to
deliver that business model, and we'll go forward from there.
And to your point about personalities, I have some history of
dealing with some tough personalities. My own style has been
characterized as laid back or something like that. But I've
certainly dealt with strong personalities. I like honest and
robust discussions. It doesn't faze me in the
least.
What is your MO?
Well, I think I'm a team builder. I really like
working as part of a team. I really like making decisions; I
like robust, honest dialogue where the best idea wins. And I
really like to lead and to galvanize organizations.
What is the top thing on your to-do list?
My job No.1 is to immerse myself and to learn as
much as I can. Already, I can see there's a tremendous amount
going on in lots of great areas that haven't been the focus in
the press or on Wall Street. And then to put in place a
process to create a business model and business
plan.