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Friday   8 /9 /2002


Jonathan Miller: AOL's miracle man?

  

 JOB for the newly appointed CEO of AOL Time Warner's no walk in the park. He faces a list of problems ranging from decaying employee morale to slowing subscriber growth and declining ad revenue -- not to mention infighting between AOL and other AOL Time Warner divisions.

 At the same time, the Securities and Exchange Commission and the Department of Justice are scrutinizing AOL's accounting practices, further depressing AOL Time Warner's stock price.

Miller spoke the fist day in AOL about his plans for restoring AOL's luster and the magnitude of the job ahead.

Q:You are inheriting a division that has come under considerable criticism and is now under investigation by the DOJ and SEC. Why take this job?

 A: (Laughing) AOL, despite all the other kinds of noise, is the dominant, greatest interactive media platform in the world. It has more users connected than any other platform in the world, and it's tremendously exciting. The things that are going on here and the business issues that have been raised -- I believe to be addressable by having a focus on the user and the product, and driving value for that user.

 What went wrong at AOL?

 I don't know I'm entitled to say, but it just seems that there was a focus on taking all the money off the table when so much was available -- which you can't begrudge anybody -- that perhaps (AOL) lost a bit of focus in developing value for users.

 There are lots of personalities at AOL. How are you going to fit in? Do you need some trimming down of top management?

It's premature to judge. We're going to look at the business model, we're going to look at what it takes to deliver that business model, and we'll go forward from there. And to your point about personalities, I have some history of dealing with some tough personalities. My own style has been characterized as laid back or something like that. But I've certainly dealt with strong personalities. I like honest and robust discussions. It doesn't faze me in the least.

 What is your MO?

 Well, I think I'm a team builder. I really like working as part of a team. I really like making decisions; I like robust, honest dialogue where the best idea wins. And I really like to lead and to galvanize organizations.

 What is the top thing on your to-do list?

 My job No.1 is to immerse myself and to learn as much as I can. Already, I can see there's a tremendous amount going on in lots of great areas that haven't been the focus in the press or on Wall Street. And then to put in place a process to create a business model and business plan.

  

  

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