Trademark breach costs 150,000 yuan

　　(From Page 1)It also found Ren Ren Noodle King was registered in November last year by a businessman surnamed Xiao.In July, Noodle King took the defendant to the Shenzhen Intermediate People’s Court, demanding compensation of 200,000 yuan.Ren Ren insisted the trademark and logo were neither similar nor identical to those of the chain.However, in the verdict, the court said the trademark and logo of Ren Ren were so similar to those of the chain that it would be difficult for consumers to tell the difference.In addition to paying compensation, the court ordered the defendant to stop the infringement.The Noodle King chain, reportedly one of a few successful Chinese-style fast-food businesses in Shenzhen, now has 28 stores following several years of fast expansion since it was founded in 1996.The “面点王” and relevant logo, which are the registered literal and graphic trademarks, are familiar to local residents.(Lin Min)