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Monday   2/5/2001
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To be number one

Yang Yunfei
XU XIAOWEN is not resting on his laurels just because his company is ranked first in the field of heat-shrinkable products in China. He has a much loftier goal.
"We want to become Asia's number one heat-shrinkable products manufacturer," said the 42-year-old general manager of Shenzhen Changyuan New Material Co Ltd, outlining an ambitious plan for his company.
Xu has good reason to be ambitious.
The company's turnover has witnessed an annual increase of 45 per cent since 1997, with the net profit achieving an annual rise between 20 and 30 per cent. The company's output value totalled 100 million yuan (US$12 million) last year and is expected to reach 150 million yuan this year.
Xu owed his company's strong growth to the large pool of young and high-quality people.
"We have many young but well-trained talents to fuel our company's growth," said Xu.
"Most of them are graduates from the country's prestigious universities such as Beijing University and the Chinese Academy of Sciences."
Ni Jiazuan, a renowned chemist and member of the Chinese Academy of Sciences, has also served as the company's senior advisor and he has even moved his family south to live with the company.
Changyuan's products are widely used in electronics, telecommunications and electric power, according to Xu, winner of the 2000 Bank of China Group Award, which has been set up to honour and encourage local scientists for their scientific and technological innovations and contributions.
Xu expected his company to maintain its strong profit growth in the next several years by focusing on product marketing, research and development and good services.
The company also bought two firms last year in a bid to expand its domestic market share.
The company, which once upon a time bled red ink, is now widely tipped as a candidate for the much-anticipated second board, which is expected to be launched in Shenzhen this year.
Xu said that his company has almost completed the preparation for the stock listing and was just awaiting the approval of the China Securities Regulatory Commission (CSRC), China's securities watchdog.

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