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Do you trust Microsoft?
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MICROSOFT envisions a future with computing as pervasive as air, and it sees itself as the oxygen.
The question is: Will the rest of the world buy what Microsoft plans to bottle and sell?
To breathe in the electronic environment of Microsoft's .Net imaginings, consumers must first hand their private information over to Microsoft, and trust the Redmond company to store it securely and parcel it out judiciously.
Some think it's an impossible goal for a company with already questionable records on trust, privacy and security. But its success is crucial to Microsoft, which is banking its future on its .Net initiative.
"This particular kind of service would require the most trusted vendor," said Rob Enderle, vice-president and research leader at Giga Information Group, and one of the leading analysts on Microsoft. "Microsoft is not well-trusted, and recent security exposures have many concluding that it is not well-protected either."
Microsoft has long wrestled with hackers breaking into the company's sprawl of networks, undermining trust in its ability to safeguard private information. And the company's public image, which for years has struggled with Big Brother and Evil Empire comparisons by its many critics, was further tarnished during the epic antitrust trial between the company and the Department of Justice.
Critics charge that Microsoft specifically--as well as any one company in general--should not be trusted with such a deep pool of personal information. To date, Microsoft has repeatedly failed to stop hackers, and the richer, more vast reservoir of information envisioned by the company would represent a particularly choice target for digital crooks and online merchants desperate for consumer data. With its address books, calendars and purchase history, the database would also represent a particularly detailed data jackpot for law enforcement officials. And Microsoft's failure to endorse even the idea of federal legislation, critics say, raises questions about the company's commitment to consumer privacy.
"Privacy is a personal value that each individual has a different approach to," said Richard Purcell, Microsoft's chief privacy officer. "HailStorm will not say there is a one-size-fits-all privacy policy. It will have the flexibility to say the user is in control. \
"We are assuring people that there is a basis for controlled consent," he added. "A very major information campaign has to be mounted."
But analysts and privacy advocates aren't so sure.
"Public relations alone won't do it," said Chris LeTocq, research director at Gartner Group. "They have to be able to say, you know, 'Here are these third parties that are going to audit us, here are concrete offerings which are going to somehow convince people we are somebody to be trusted.' Given the negative publicity they have gotten from the Department of Justice suit, they have a long way to go."
The .Net initiative, LeTocq said, represents Microsoft's attempt to "recast the Net as they wish it had been written in the first place. From Microsoft's perspective, the Net is far too much of an egalitarian structure for them to make money. What you are seeing here is Microsoft rewriting the Net to look like Windows."
Among other things, for .Net to work, Microsoft will have to be willing to work closely and openly with the bulk of the online commercial world.
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