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Live music in restaurants
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Thomas Burke
IN order for us to achieve the highest level of joie de vivre, we must stimulate as many of our five senses as possible: the more senses that are activated in a positive fashion, the more content an individual will be. Of course, different outside influences affect us in varying ways, but once in a while the senses align and we are swept away by a wave of harmonious sensory interaction.
One timeless, but recently reinvented and re-explored avenue of sense stimulation synergy is currently taking place in restaurants. Restaurants are known as places for the stimulation of our senses of smell, taste and sight -- through the aroma, flavour and presentation of dishes; people pay big bucks to enjoy tasty feasts. Similarly, people shell out a lot of cash to listen to fine music. So the simple cohesion of music and food has now turned into a popular fad for people who want to experience the finer things in life.
Music, especially live music, has the power to overtake our emotions, just as delectable dishes do. In addition, ethnic restaurants, for example, benefit greatly from live music. People eating in an ethnic restaurant like to assume that they are being treated to authentic flavours. If there is cultural music being played to accompany the dishes, this creates an atmosphere that can practically transport you to another time and place. And this same idea is transferable to any restaurant that indulges its customers with the grace of good live music. Because so many of our senses are being stimulated, we become completely satiated and allow ourselves to forget our daily lives and experience a glimpse of personal joie de vivre, even if only for a short while.
Both businesses and patrons benefit from live music being performed in a restaurant. The happier the customer is while at a restaurant, the more likely they are to return. It is simply good business to entertain people, and it is completely logical that people are going to be happier at a good restaurant listening to live music than at a good restaurant with mere background noise playing through speakers.
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